Ever since 'Murder on the Dance Floor' was in the German charts in 2001 I have been a Sophie Ellis Bextor fan. In 2012 and without my knowledge I was actually inside her house in West London, meeting her children and talking about Power Rangers with them. I also always admired the collection of Phase Eight, but as I always tried to lose weight I couldn't justify the price tag. When I heard that Sophie-Ellis Bextor is the new face of Phase Eight, I got very excited and couldn't wait to tell you all about it. Luckily I can spread the word now as the collection was officially launched today.
Sophie will front the Phase Eight campaign for spring summer 2015. The successful singer and songwriter has worked with the brand to create a beautiful and stylish campaign that 'epitomises the feminitiy and elegance of the premium womenswear brand'.
The collection consists of 22 pieces, twelve dresses in pretty lace, floral prints and a colour palette from blush pinks to vibrant reds, purples and greens. Styles range from the fifties inspired, Ninette fit-and-flare dress (above) with eye-catching paint stroke floras to the fitted Elodine dress (below) with its modern rose placement pink that will work just as great in the office as it does for a fancy night out.
Each look is completed with beautiful jewellery, heels and clutchbags. Sophie comments: ‘This collection provides perfect outfit solutions for summer weddings and garden parties where you always want to feel special and unique. I love how the collection exudes feminine and stylish dressing’.
Judith Bremmer, Director of Phase Eight, says ‘Sophie is the ultimate Phase Eight woman – she is successful, confident, loves fashion and interprets it to work for her own personal style. She relates well to our customers who aspire to wear dresses that are elegant, flattering and versatile and our full collection offers beautiful and contemporary designs with unique prints and feminine shapes that meet their full wardrobe requirements’.
Phase Eight celebrates a hugely succesful time with the launch of the new collection. The brand has grown worldwide, the number of stores and concessions has risen to over 400 across the globe. Lee Harlow, Managing Director says ‘Having Sophie as a brand ambassador demonstrates how far the Phase Eight success story has come. We have become a prominent and favourite go-to brand, not only on the great British High Street but worldwide. We are so proud of our unique collections that offer women the opportunity to look and feel amazing and it’s great to have Sophie working with us to showcase the very best of what we do and offer’.
Let me know what you think about the collection. You can see the entire collection here.